Archive for October, 2009

Wintry Press Funny/Bunny Job

October 30, 2009

Well, this job goes back a long way, but I recently remembered the job as I walked past 747 Third Avenue where Playboy’s Corporate offices were located-maybe still are. Before anyone goes crazy, the printing work Wintry did for Playboy consisted of promotional, marketing, and advertising pieces, for the advertising and promotion department. Mostly the pieces consisted of sales sheets, ad reprints, small gift booklets. But, one day the Creative Director needed to produce a few long jump mats for a beach party Playboy was throwing in Florida. We worked out the dimensions together (approximately 3 feet wide by 15 feet long), and the material would be dense black rubber. We screen printed the numbers and lines, in light blue, onto this giant ruler for this giant beach long jump game. And, we had to print in 3 pieces, to be taped together on location. This job was fun, and also a challenge to figure out how to produce this odd request. But, with the ideas of the Creative Director mixed with Wintry Press research, they ended up with the jumping mats they envisioned. And,I’m sure the party was fun.

Harold Chayefsky
www.wintrypress.com
212-255-0800/718-392-1020

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Wintry Press Crazy Die-Cut

October 28, 2009

This job that Wintry produced (a few years ago at this point), was not really too crazy, but it had some components which were certainly a little out of the ordinary for a commercial printer. The piece was an invitation that consisted of 3 die-cut cards that lay flat. There were slits about an 1/8″ in width-2 on each card, that extended halfway down the short dimension of each card (card was approximately 5″ x 7″). This allowed the cards to be locked together, creating a triangular structure with extended sides, that stood up on the card edges-I know I really need a picture of this one. In short, when people received this piece in the mail, they could have the fun of putting it together, a simple puzzle, and then read the message front, back and inside the structure. The design was simple, though it created a ¬†visually interesting piece when put together-a design that the end user finishes themselves. The only slightly crazy part of this were the die-cut slits, only because the waste from each slit needed to be pulled out by hand, or being so small they could have been caught in the die-cutting machine, creating all sorts of problems. These jobs are always interesting because of their simple, neat effectiveness-nice to see designed, and nice to produce.

Harold Chayefsky
www.wintrypress.com
212-255-0800/718-392-1020

Wintry Press Business Card Talk

October 26, 2009

Wintry Press, again like every other printer prints stationery items-business cards, letterhead, etc. I wanted to talk specifically about business cards because they’re interesting. they’ve been around in one form or another for a long time. they play a large role in business, for such a small (literally), and sometimes seemingly unimportant item. They are many times the first impression a customer will get of you and your company. It’s also true that for some businesses, the business card means nothing more than a paper vehicle for the important information of company, address, phone number, and sometimes a name. This may be true, for say a an auto body shop. Nothing fancy needed, most likely-go to the local store-white paper, black ink. However, printers who are doing work (like Wintry is), for high end clients, need a card that reflects our work and our image, at least to a point. And, other companies, such as designers, advertising, colleges, etc. need cards that reflect who they are. It is not my intention to point out the obvious here-though I like business cards, and consider them important and interesting. I really want to share a few business card designs Wintry recently printed. One that stands out was a simple card printed front and back in metallic silver ink on a kraft (medium brown) paper-beautiful, simple. Another on printed in green on 2 sides, on very smooth, high end, bright white paper. And, the third (there are more, but it will get boring), was a card with a faux wood design printed on 2 sides in 2 colors. All three are very simple designs, but beautiful designs, with the absolute best choices of color and paper. No additional colors or extravagance needed to get the point of the business across. As always, good design, good paper, good printing make a very effective piece-even from the simple business/calling card.

Harold Chayefsky
www.wintrypress.com
212-255-0800/718-392-1020

A Wintry Wintry Job

October 22, 2009

A few winters ago, Wintry Press produced a simple holiday card. It was actually a 4 page folder. The piece truly was simple, with type on the inside (page 3) of the folder, and with blind embossing on the front cover. The paper was extremely bright white uncoated-one of the high end text sheets. What made this piece so nice was that the designer asked for one whole refrain from a holiday song to be blind embossed on the front cover. The blind embossed copy covered the whole of the front cover. The type was small enough that from a distance the letters almost looked like snowflakes, but large enough so that up close, the song could be read. The white on white, and the pop of color on the inside made this piece elegant and seasonal. It once again showed us what can be done so effectively with very little but very good, thoughtful design.

Harold Chayefsky
www.wintrypress.com
212-255-0800/718-392-1020

Wintry Wild Job

October 19, 2009

I don’t know why, but every once in a while, Wintry is asked to produce a job that seems almost impossible to produce-at least at first. This happened with a large poster/program that Wintry printed recently. Printing the piece, though oversized, was not the real challenge. The folding is/was the tricky part-very tricky. The piece needed to accordion fold a lot. Actually a total of 9 times, resulting in a 28 panel folder-and that’s only counting the panels on one side. If you count both sides there are a total of 56 readable panels, or pages. We very much wanted to turn this piece into a booklet of some sort, which would have been able to bind much easier, but time was short and the copy was long, and the design was set. So, with some very talented bindery people, the job folded up well. We all thought it might be somewhere around 1/8″ thick, but when all was said and done, the finished folder is probably almost 1/4″ thick. The last few folds needed to be done by hand, because the folding machine had no interest in a folder that thick. But, the end result worked for all parties involved.

Harold Chayefsky
www.wintrypress.com
212-255-0800/718-392-1020

Varnish Technique

October 15, 2009

Wintry Press would like to announce a somewhat new varnish technique ¬†we’ve been using that separates the dull/matte images or areas from the gloss images or areas. The results are similar, but better, to using a matte varnish and a gloss varnish, and costs about the same. Because we start with gloss paper, the areas that are to stay gloss, finish appearing very glossy in contrast to the matte areas. The results are not as dramatic as a spot UV, but spot UV costs more, and takes more time if done off-line. This is a varnish technique which separates the matte & gloss areas very nicely, and is done with one pass through the press. It is very effective in all sorts of design situations. It works well with photos, type, solid areas, etc. Discussing the desired end result beforehand is a good idea, as always. This works, is cost effective, and give dramatic eye-catching results.

Harold Chayefsky
www.wintrypress.com
212-255-0800/718-392-1020

An Interesting Pocket Folder

October 14, 2009

Wintry Press produces many different types of pocket folders and die-cut pieces-both custom and standard. There is a pocket folder Wintry produced recently with a few somewhat unique elements to it. The size of the folder was a standard size (9″ x 12″ when finished and folded). The folder has one large pocket with capacity. And, there were 3 different capacities from 1/2″ to 1″. To construct this type of folder with such a large pocket, a very heavy uncoated stock was used. The pockets were also glued on 2 sides for additional strength. To hold the folder together with the pockets filled, 2 brass eyelets were attached to the bottom and the sides of the pockets, with elastic stretching from eyelet to eyelet. This allowed the elastic to be pulled around the bottom corners to hold the cover/page 1 over the pocket securely. A pretty nifty and good looking solution. Because the stock used was so heavy and also a dark color, it was not practical to run this through a conventional offset press. The designers had a few options, but chose to use engraving for the logo and address. The contrast between the dark paper and light color is both dramatic, professional and elegant. Coupled with the practicality of the pocket folder itself, the project serves its purpose very well.

Harold Chayefsky
www.wintrypress.com
212-255-0800/718-392-1020

A Book Cover Covered with Techniques

October 12, 2009

With a moderately uncomplicated text, the designers of this book along with the consultation of Wintry Press, decided to use almost a handful of finishing & printing techniques on the cover. The book was a standard size, but that is where the standards ended. There was a fold-out on the front cover with a perforation, which created a bookmark. Because it was the front cover the designer did not want the fold-out recessed, so in order to make the front cover flush with the text pages, the book needed to make 2 passe through the perfect binding machine. The fold-out was spot laminated for both endurance and looks. The cover printed in 4 color process, with foil stamping and spot UV lamination enhancing the printing and design. This was all done very tastefully by the designer, so as not to appear garish or overdone in any way. I imagine this book was a very effective tool for our client.

Harold Chayefsky
www.wintrypress.com
212-255-0800/718-392-1020

Custom Envelope

October 9, 2009

Wintry Press finished a job recently with a few components. One of the components was an outer envelope designed specifically to hold the catalog and other materials to be mailed and distributed. Other than its unique/original size, the envelope needed a large, deep flap that would not get ruined when the envelope was opened. A clean tear towards the bottom of the flap was necessary in order to be able to see the image printed on the inside of the envelope and inside of the flap. This was accomplished, first of all, with a large throat to the envelope-the area that shows the inside of the envelope under the flap. This was needed to show as much of the photo printed on the inside as much as possible. The clean tear was accomplished by using a zipper perforation to open the envelope-similar to a FedEx envelope. Once the tab was pulled, the flap could open cleanly without the usual tears and mess, revealing the photo and making the contents accessible. Again, the creativity of the designer along with the collaboration with Wintry Press created a very nice solution. It worked perfectly, and also looked great.

Harold Chayefsky
www.wintrypress.com
212-255-0800/718-392-1020

A Wintry Job Challenge

October 6, 2009

Wintry Press, as a leading commercial printing company in the New York metropolitan area, is called upon to work closely with our clients to figure out a design/print solution to a particular design vision. The booklet I am going to talk about fell under this category completely. The text required the use of spot UV coating to bring out the high end jewelry pieces on each page. This was not a huge challenge, but laying down the spot UV in-line, and in the right position made the text pages just jump out at you. The real challenge, which was ultimately accomplished was the embossing of the cover. Wintry needed to create an embossing die about 32″ wide that would simulate the look of embossed leather, which was taken from a real piece of leather, after the whole cover was printed in solid silver. Getting the look of the leather from a photograph and a piece of film, as you can imagine, took a while. The corrections being made and re-made by the designer until they and the client were satisfied. Embossing, and getting the embossed dots/circles and other “leather” shapes to be uniform in impression depth across the front cover, back cover, and the folded in front and back cover to time , and trial and error. But, was necessary for the look trying to be attained. The effort on everyone’s part was worth it. The booklet/catalog had a rich silver cover with embossed matte leatherette finish, and the text pages were either full UV gloss with black background, or white background with the only the jewelry UV coated. A stunning finished show piece.

Harold Chayefsky
www.wintrypress.com
212-255-0800/718-392-1020