Wintry Press Poster Info

I don’t know if this is real info for everybody, or anybody. But, I thought I would talk about the different poster possibilities and jobs that Wintry Press has produced over the years. I suppose the first poster is the poster we all think about. A large sheet of paper printed on one side with the message, or the image of the product as a prominent part of the design. These posters can range in size (and still be called posters), form smallish (11″ x 17″) to very large, meaning 3′, 4′ or even 5′ or 6′. Printed sheets/posters can be bigger, but I will stop there because at a certain point they become banners, and not posters. Another type of poster can be a mounted poster. This can be, and usually is, the same sheet of paper, but the poster gets mounted to some sort of heavy board. This can be 40 pr 50 point board and up, but can also include gator board and foam core board. This type of finished product will usually be produced in smaller quantities, and used for display, rather than adhered to a wall or window. The third type of poster to talk about today is the display or banner. There is such a wide variety, so I will touch on a few possibilities. There is the offset printed poster/display, which can go up to about 4′ x 7′. This is a traditionally printed piece. It is printed on an offset press (a large one to be sure), but a printing press. So, printing large quantities makes sense, because of the production speed of a traditional offset press. There is also the digitally printed poster/banner/display. This type of production is much slower, and consequently is used for small quantities. All methods, coupled with good design and good print production will yield very nice results.

Harold Chayefsky
www.wintrypress.com
212-255-0800/718-392-1020

Wintry Press and the Postcard

Wintry Press prints postcards-Wintry Press does not print postcards. Both are true, and the difference lies in what defines a postcard. Technically speaking (and not even too technical), a postcard is a card of any sort and size that gets mailed by the post office. But, there are different sizes of postcards. When a postcard is 4″ x 6″ it is mailed at the postcard rate, which is a rate much lower than if the postcard becomes, say, 6″ x 9″. As the size of the card being mailed gets larger, the more expensive it becomes to mail and print. These are all considered postcards. However, the true postcard size-the smaller size, is an item that can be bought from on-line sources, and you can get a reasonably good job. Your postcard is usually ganged up with other postcards, so the color can shift a bit, or a lot, depending on what is running next to or behind your postcard. This is not the Wintry Press market. However, when a postcard needs to carry a beautiful image, and the run is longer, perhaps 10,000 into the 100’s of thousands, then this becomes a job for Wintry or a company like Wintry to handle. Or perhaps the paper chosen by the designer is something not carried by the on-line companies, then the job again is for a Wintry like company. Or, the size is a special size designed specifically for a client and their product, a full commercial printing company is probably what you want. So, postcards yes!

Harold Chayefsky
www.wintrypress.com
212-255-0800/718/392-1020

Wintry Press-Acetate as Art

This was a very interesting job Wintry Press produced a few years ago, with a few different processes happening on a small piece-maybe 5 1/2″ x 8 1/2″-to be inserted into an envelope. The bottom layer of the job was a sheet of cover stock that was not printed. The next layers were printed on clear acetate with one of the process colors printed on each of the layers. The acetate layers were collated together, and an eyelet placed in the upper left corner to secure the layers. The eyelet was placed in the upper left corner so the layers could be moved apart and together, creating a visual kaleidoscope when apart (or not in register), or a full color picture when the layers aligned. The base layer also had a message that showed through the clear areas of the overlays, but could also be read without the overlays. Creative and clever, with an understanding of design and fun. It also showed an understanding of the printing process by breaking down the process colors into their individual layers/colors. I suppose to the targeted audience, who were not print/design professionals, this was also educational in a playful way. The designers take the credit with a great solution to what was really a simple party invitation.

Harold Chayefsky 
www.wintrypress.com
212-255-0800/718-392-1020

Wintry Press Odd Job

No, it was not in the shape of a hat. But it did wrap around a hamburger. When Wintry started this job it was conventional enough. There was a program for the dinner, a place marker, and menu. But, at some point the client decided that for this catered affair, the hamburger should have a a band wrapped around its middle in the same colors and promoting the same thing (by the way, this event was a dinner for our Mayor). The question was how to cleanly seal the printed band once it was wrapped around the burger. Any kind of tape was not a good option, and glue did not seem good, as the burger need to be wrapped with the band after cooking, so we needed a quick, automatic hand option. The client came up with the idea of the post-it note glue-a great idea. So, we found a small family company to apply this glue, and shipped the band directly to event location. Of, course, the bands were only printed one side-no printing ink wanted in contact with food. The event was successful, and the burger wrap along with the other pieces made for a very nice presentation-the burger wraps most likely the piece that stood out.

Harold Chayefsky
http://www.wintrypress.com
212-255-0800/718-392-1020