Archive for December, 2009

Wintry Press Holiday Card Fold

December 17, 2009

I was thinking back to all the holiday cards and folders Wintry Press has produced during this season for both ourselves, and for clients and friends. There are quite a few, and many were quite unique. But at least one, warrants some special attention, because it shows, again, what can be done with simple straightforward design elements-no die-cutting, stamping, etc. The piece, when trimmed to size, is a square that has been printed with 2 PMS colors on 2 sides-nothing unusual there. But, then the designers figured out how to fold the piece using angled folds to end up once again with a square, but of course smaller. The angled folds needed to be folded by hand, and also needed to be die scored, but this extra work was offset by the simplicity of the printing and the straight trimming. The final folder as it opened up almost looked like origami without the 3 dimensional quality. Simple and very cool.

Harold Chayefsky
www.wintrypress.com
212-255-0800/718-392-1020

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Wintry Holiday Idea

December 9, 2009

For a recent holiday card, Wintry Press printed a small 5″ x 7″ card for ourselves. The nice thing about this card, as simple as it was, is that the 4 color image on the front could not have been printed conventionally with any where near the quality we were able to get on the digital press (Indigo in this instance). The color photo sat on top of the 100# Cougar Opaque Natural Vellum cover stock, giving a vibrancy and saturation that simply could not have been achieved with ink and water-too much absorption. I’m not saying that with the correct pre-press moves and good printing the results would not have been phenomenal with conventional printing, but not nearly as simple, fast or economical for only a few hundred cards. When printing on uncoated stock, digital is a great way to go to receive great results from a nice color photo. Keep in mind that type, solids and other art might not give you what you’re looking for each time. Light colored type might appear funny, because it will be made from 4 colors. Other types of art might appear streaky or blotchy. But, nice photos, and especially nature subjects will turn out nice almost every time. Give it a try, or even a test try. Wintry Press will be glad to help.

Harold Chayefsky
212-255-0800/718-392-1020
www.wintrypress.comĀ