I was thinking back to all the holiday cards and folders Wintry Press has produced during this season for both ourselves, and for clients and friends. There are quite a few, and many were quite unique. But at least one, warrants some special attention, because it shows, again, what can be done with simple straightforward design elements-no die-cutting, stamping, etc. The piece, when trimmed to size, is a square that has been printed with 2 PMS colors on 2 sides-nothing unusual there. But, then the designers figured out how to fold the piece using angled folds to end up once again with a square, but of course smaller. The angled folds needed to be folded by hand, and also needed to be die scored, but this extra work was offset by the simplicity of the printing and the straight trimming. The final folder as it opened up almost looked like origami without the 3 dimensional quality. Simple and very cool.
Harold Chayefsky
www.wintrypress.com
212-255-0800/718-392-1020