Archive for April, 2010

Wintry Press Velvet Touch

April 20, 2010

I don’t know how long this product has been on the market, but we discovered it about a year ago. It was brought to our attention by a client of ours who wanted to use the Curious Touche paper, but wanted a less expensive alternative. We were sent a printed sample. After some research-talking to other print companies, talking to ink companies, we learned this was a coating applied using an aqueous coating tower, or one of the press units. It can go down on coated paper, and uncoated paper, creating a velvety feel, similar to the Curious Touche. There is no special paper or drying required (such as UV), but I suspect it would give a more pronounced affect with a UV press. We tested it on various stocks, and it worked well. It costs a bit more than varnish or standard aqueous coating, but the results are unique, and can be dramatic.

We used the product on a few jobs, and the results are always good, and the clients pleased. It’s different, but you know by now, that Wintry Press likes simple and inexpensive solutions to what otherwise might be complicated and expensive solutions when possible. Something to think about (the product and your project).

Harold Chayefsky
www.wintrypress.com
212-255-0800/718-392-1020

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Wintry Digital Jewelry

April 15, 2010

Wintry Press has produced many offset and digital jobs. And, I know that I’ve mentioned before how impressed I am, and the Wintry clients are with the results on uncoated paper. Wintry recently produced a job for a high end jewelry company. The piece was a card that printed 4 color on 1 side, and black on the back. The quantity was small, and so it made sense to run digitally. However, the specified paper was an uncoated cover stock with the eggshell finish. This particular paper is not available with the surfacing for digital printing. But, this is the paper the client wanted, so we got some sample sheets and ran a test. The paper worked well, even though it was not treated for digital printing. We ran the full job on this paper, and the results were just great. As I’ve mentioned before, it would be very difficult, if not impossible, to print this well conventionally. Of course, the client was very happy, and consequently we were too. Now, we have to figure out a way to get those results, or close, when the quantities get too big for digital printing. Wintry Press being the (“we’ll figure it out”) company will…well, figure it out. We’ll keep you posted.

Harold Chayefsky
www.wintrypress.com
212-255-0800/718-392-1020

Wintry Press/Static Cling

April 2, 2010

Many of you probably know about this product. But, maybe you don’t know that Wintry Press is able to produce/print this product. This product is a clear piece of static plastic held against a white paper paper backing via static. The printing goes down on the plastic, and the plastic is then peeled off the backing and placed on a window (usually). It is held fast to the window with static, and is removable and can be placed in another spot whenever desired. I’ll give a brief description a job Wintry prints on this product/substrate, just in case. This is a simple 2 color job with a white background for opacity. The color goes down first, but at that point looks very ┬átransparent, and is hard to determine what the final will look like. So, to simulate the final look, the plastic is peeled and placed on a white surface to give a decent look at what the final piece will look like in the window. The color can then be brought up or down to the desired level. Finally, after the color goes down, the opaque white is printed on the entire sheet, and the piece is finished. It is then trimmed and ready for use. There is also another product called Cling Z which will hold to sheetrock. But,
that’s another spot.

Harold Chayefsky
www.wintrypress.com
212-255-0800/718-392-1020