Archive for May, 2010

Wintry Press & Mayor Bloomberg Luncheon

May 24, 2010

It’s been a few years since this job passed through the shop, but it seems worth mentioning. Wintry Press produced a few items for a catering company, that was catering a luncheon for Mayor Bloomberg. There were the usual items-place cards, menu, etc., but the item I want to talk about is the hamburger wrap. As is usually the case, it was a simple piece with an interesting use, and a few challenges. The piece was simply a form of belly band, that happened to want to be wrapped around the belly of a cooked and served hamburger. The tricky part was how to fasten the closed ends around the back of the burger, quickly and easily. And, that could also be removed quickly and easily. The solution was the post-it note type glue. That way, we could ship the bands flat, and they could be removed, wrapped and sealed quickly and cleanly-no muss, no fuss. This worked well-a success all around.

Harold Chayefsky
www.wintrypress.com
212-255-0800/718-392-1020

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Wintry Press Metallica

May 21, 2010

Once again, the most unexpected things pop up seemingly out of nowhere.

About a week ago, Wintry was asked to print a “simple” business card. The business card printed in 1 color, metallic silver on black cover stock. Now, most commercial offset printing inks are transparent. But, the true metallic inks are fully opaque, and will print solidly on dark uncoated paper with only one hit of the color. We happened to have some black cover stock laying around-go figure. And, of course, silver metallic is usually close at hand, at least in small amounts. Though I know printing the silver on the black or dark blue stock will work, I always question whether it will work the way we want it to work. But, it did! The silver printed clean and smooth, even the small type was crisp. It’s an interesting design choice, because it gives the client something a bit different, and it is effective, without having to screen print, foil stamp, etc. This was also printed on a small press. It is not necessary to do this on a large commercial 40″ press. It works very well.

Harold Chayefsky
http://www.wintrypress.com
212-255-0800/718-392-1020

Curious Wintry Press

May 13, 2010

The Curious line of printing papers are an interesting and exceptional group. The inks have to be right-oxy-bind, and coating the printed piece is not a bad idea. Wintry Press produced a job on Curious Metallic stock with dark blue ink. there was also black, but the predominant color was blue, in large solids. What makes this stock so cool is that when printed on with the usual transparent inks, the metallic sheen of the paper comes through the ink, and provided, in this case, a blue metallic sheen. In effect, turning a straight PMS color into a unique metallic color, depending on the Curious Metallic stock chosen. After foil stamping the piece, and with the designer leaving panels of mostly paper showing, the contrast between the blue and the silver gold metallic of the paper was dramatic. This paper is expensive, but has a lot of possibilities, and is certainly unique. There are a few similar stocks on the market now, but each has its own unique qualities. More on the other stocks and finishes later.

Harold Chayefsky
www.wintrypress.com
212-255-0800/718-392-1020

Wintry Press New Piece

May 3, 2010

I don’t post a description of all new pieces, of course, but this one stood out for a few reasons. The printed piece is actually quite simple. It is poster/folder that prints on 1 side. The design and ultimate goal between design and print, was to have it look like an architects folded blueprint. This was achieved with the designers choosing 2 blue PMS colors, and then tweaking the colors while on press to get the desired density. The paper could not be as light as everyone wanted, or as light as an architects blueprint. The piece needed to be hand folded, which required a stock that was heavy enough to take, and hold the scores. The scores would happen both vertically and horizontally, and at an angle at one corner. I will not be able to describe the last operation too clearly, but here goes. When the angled corner gets folded back, and the piece is folded down, the angled corner forms a triangular pocket. the final fold gets tucked into this pocket. the triangular corner can be lifted up and embossed with the architects stamp. Impressive, clever design, with the final piece working as intended.

Harold Chayefsky
www.wintrypress.com
212-255-0800/718-392-1020